Blockchain adoption: A study of cognitive factors underpinning decision making

The literature so far has been focused on technological sophistication rather than the aspects of blockchain adoption that can hinder or facilitate use technology. To address this gap paper aims to study cognitive factors underpinning decision-making moderated by user characteristics. Using a cross-sectional research design, recruited 506 respondents participate and test relationships hypothesised in model. results analysis demonstrated perceived threat vulnerability, response cost, efficacy self-efficacy determine intention. These have varying effects intention depending users' subjective knowledge, objective knowledge innovativeness. This evidence contributes understanding users’ perspectives adoption, which under-researched far. findings shed light motivating blockchain-based technology individual characteristics users who are likely adopt context data privacy security. In turn, these inform practitioners about behaviour should be considered while developing marketing • provides an individual's perspective blockchain-enabled technologies. explores decision-making. Perceived coping appraisal induce services.